Portfolio
UI/UX Design - Amsterdam Audit - Case Study
This case study explores my role in a comprehensive audit of Amsterdam Printing, a B2B website specializing in custom business promotional products tailored to every budget. With a notable increase in abandonment rates during the studio and checkout processes, our small but dedicated team was tasked with uncovering the root causes and providing actionable insights.
Through a rigorous heuristic evaluation and usability testing, we identified 39 critical and major issues across 9 distinct categories, along with 128 additional findings that were crucial to improving the user experience. Our findings not only guided the client’s next design phase but also resulted in significant business impact, with many high-priority items being added to the product roadmap.
By proactively addressing these issues, our audit saved the client an estimated $50,000, underscoring the value of strategic design and usability analysis in driving both user satisfaction and business efficiency.
UI/UX Design - Converge - Case Study
This case study focuses on a pivotal phase in the ongoing three-year redesign of the Converge B2B platform, a white-label site dedicated to providing mid-sized businesses with branded apparel, signage, and other essential materials.
The Converge website is undergoing a complete transformation aimed at modernizing the user experience and enhancing accessibility. As part of this extensive project, my colleague and I conducted a heuristic review and secondary research using insights from the Baymard Institute to tackle the early adoption of the Cart Page.
Our analysis revealed critical issues, including a combined Cart and Checkout page that resulted in a lengthy scroll and confusing navigation, a cluttered UI with excessive divider lines, and inconsistent iconography and text. While the broader project addresses all device sizes, this case study highlights our efforts to optimize the mobile experience, setting the foundation for a more intuitive and user-friendly platform.
UI/UX Design - Movie Ride - Case Study
In this case study, I explore the design and development of Movie Ride, an app created to revolutionize the way users find and purchase movie tickets and snacks. Unlike existing cinema apps that are often plagued by cluttered interfaces, poor optimization, lengthy purchasing processes, and inadequate accessibility features, Movie Ride offers a seamless solution tailored to the needs of busy individuals and users with disabilities.
The app not only helps users locate the nearest theater and secure the best showtimes and prices but also ensures they can enjoy their favorite movies without the hassle of long lines or complex interfaces. Through continuous usability testing and participant feedback.
I learned that even the smallest details can significantly enhance the user experience, making interactions with the app more intuitive and enjoyable. This project highlights the importance of refining features to create a stress-free and dependable platform that meets the evolving needs of today’s moviegoers.
UI/UX Design - Extra Hand - Case Study
This case study highlights the development of Extra Hand, an app designed to be the ultimate solution for home repair and cleaning services. Addressing the common frustrations of long wait times and high costs, Extra Hand offers a transparent, affordable, and accessible platform that connects users with skilled labor for every household repair need—at any time of day.
With a focus on creating a one-stop shop for all repair services, the app features a vast network of local, low-cost specialists who deliver trustworthy, doorstep solutions at budget-friendly prices. Users no longer have to struggle to find professional service providers; instead, they can rely on Extra Hand for fast, high-quality help whenever needed.
Through this project, I learned the value of a diligent design process and the importance of aligning solutions with specific user needs, enabling us to develop an app that not only meets but exceeds user expectations.
Logo Design
Posters Design
Stationary and Street Ads Design
